It is unfortunate that searching for Jazz Jackrabbit on most major search engines doesn't yield J2O anywhere near the top. It wouldn't take much to remedy this--and I believe that especially with a new Jazz game coming out it is vital to get and keep the people who might be attracted to Jazz by it. A search on Google for "Jazz Jackrabbit" yields the JJ3 page on J2O before the main site.

1) Meta tags. There aren't any! To J2O admins : get some keywords up there! C'mon now. (;

2) Page title. The index for www.jazz2online.com has the title "Jazz2online." That's not something that screams out "click meh!" when you see it in a search result. It should be something in the vein of "Jazz Jackrabbit 2 Online - Jazz Jackrabbit news, downloads, and more."

3) Search engine submission. Have you done this? If not, you ought to. And not one of those "submit to 10,235 search engines at once" thingies. Submit to the good ones and do it with care.

4) Google rankings can be improved by having sites link to J2O with the text "Jazz Jackrabbit" or whatever the preferred search term is. The more of these links there are and the more frequently they are updated the better the rankings will be.