Most people do not know PHP.

If you want to create a site, you need something less ambiguous than saying you will make "the best PHP layout". You also should try to aim for a unique area that no site is currently in. After all, no one wants a second J2O; it will be shunned. Try an area that either has some sentimental value or is completely new and then chances are the site will survive.

Good luck.

~ Traft