well i never really blamed epic, but i have to be at least a little bit critical. Maybe not so much of their character, but of their vision. Sure they're very successful and stuff (gears of war), but they are making cliche games only. Sure people here will tell me thats demand for you. ok, how come then, does the Wii sell so well? I mean guys if there ever was a time for a jazz game it is like 3 months ago. The wii is hot and is IDEAL for a fluffy green bunny with a gun. So the only blame i'll put on epic is that they dont have the balls of say Nintendo or some other studios to actually go for somehting different. Sure there is risk, but if Wii has shown anything is that its a risk well worth taking.
Of course in my view money is not the only award for daring to be different and original. you can disagree. But you can't disagree with 20 millions of Wii's out there, which means there is money in the game. So if despite these facts they decide to stick to the ring filled with blood instead of learning a bit of ancient japanese wisdom is their own conscious decision and I can be critical of it.