Unknown Rabbit: They would definitely have a template, so that they are formalized in some way. The person who wants a card of themself made would send in information about whats he wants on his card. Then, whomever is making the cards proofreads it and sends back a formatted card for verification.

Magoo: There is currently no rules for game mechanics yet, anyone can help to give ideas in this area. I may try to think up some ideas myself, tomorrow.